Why I Started ARRow

Gabriel Marechal

9/24/20261 min read

Why I Started ARRow

ARRow did not start because I woke up one day and thought:

“You know what the world needs? Another SaaS tool.”

It started because I kept seeing the same problem: growing companies using Salesforce had the data, subscriptions, opportunities, products, contracts, renewals...

People who cared deeply about ARR, and yet, every reporting conversation started with some version of: “Wait… which number are we using?”

Definitely an issue linked to a lack of effort, but rather a "difficult-to-reconcile" gap between having revenue data in Salesforce and being able to trust it as SaaS metrics.

🎡 That gap creates spreadsheets.
🎡 Spreadsheets create manual work.
🎡 Manual work creates anxiety.

... And anxiety tends to show up five minutes before the CFO needs an answer.

ARRow is our answer to that pattern: clearer metrics, closer to the commercial data, in the system teams already use.

ForecaaS Software

The Recurring Revenue Specialists for Salesforce

Questions?