The Therapist Is In

The Therapist Is In

Ever feel like your RevOps role is basically part revenue specialist, part therapist?

Because a lot of this job is:

👉 Staying objective when two teams disagree on what the problem actually is.

👉 Bringing the conversation back to evidence instead of emotion.

👉 Balancing the big-picture goals with practical help for the day-to-day.

To stretch the metaphor a little further: if RevOps is the therapist, the organization is the patient.

And just like therapy, lasting change takes time.

If you only seek therapy during a crisis for an emergency fix and disregard the therapist's opinions and suggestions the rest of the time, you can’t really be surprised when the same crises keep coming back.

True success comes with time - to experiment, strategize, map, plan, iterate, and build the boring-but-foundational stuff that actually lasts.

BTW my fictional therapist identity – I’d say about 80% Frasier Crane, 20% Lucy from Peanuts

RevOps people: what’s your fictional therapist mix?