The Blue Collar Business of Salesforce

The Blue Collar Business of Salesforce

Nobody warned me that being a Salesforce consultant was basically a trades job.

Although my job is decidedly white-collar, there are aspects of it that make me feel like I need to strap on steel-toed boots and a hard hat.

Particularly when I'm checking the pipes on some of the most complicated builds out there: your CRM.

Because just like buying a new home or tackling long-overdue renos, your first step is usually calling in a contractor.

My version of leaky pipes? Automated workflows that lead nowhere, but still fire off every single day.

My foundation repair? Getting into how your sales data is entered and building real consistency there.

My new window assessment? Finding exactly where your system has vulnerabilities, where bugs get in or data quietly slips out.

And the problems my stakeholders think they have? Usually just the tip of the iceberg, built up through years of quick "fixes."

One contractor patched with plaster where cement was needed. One homeowner painted right over a drainage hole without even knowing it was there.

So if you catch me on a call wearing a construction vest, dusty clipboard in hand, quietly humming the Bob the Builder theme... just know I'm about to start crawling under your metaphorical CRM floorboards.