Sales Forecasting – Why should I care?

Sales Forecasting – Why should I care?

A little personal back story! 👀

Before building out ForecaaS Software, I was a sales and revenue operations consultant, working with a multitude of different SaaS based and tech companies to help them develop the processes and methodology to run more effective teams.

Accurate forecasting is a topic near and dear to me (one might see that reflected in the company name… 😇), and it still comes up as a challenge for many organization leaders that I talk to.

I know sales teams often get the reputation of not following processes or “over-promising” on forecast, but there are ways to optimize that critical piece for any growing company, while ensuring that everyone involved doesn’t get headaches.

But first… why even bother forecasting?

This is a no brainer for some but we too once had to learn (the easy or hard way) why accurate forecasting is important.

So for anyone newly entering a B2B, SaaS or subscription based organization in a sales capacity (manager or contributor), I wrote my first(!) LinkedIn article on why accurate sales forecasting matters so much.