My Hill to "Die" On

My Hill to "Die" On

I’ve got a hill I might not be willing to die on (I’ve got kids!) but will stay firmly rooted to:

The SaaS industry’s obsession with “quick wins” is antithetical to the core of RevOps.

For RevOps to function at their highest ability, SaaS organizations need to give them time to plan, map, and strategize.

Otherwise, their systems will be built on a series of quick fixes that eventually become difficult to maintain.

RevOps acts as an objective third party that helps connect the people, processes and platforms across the entire organization.

They’re there to help ground discussions in evidence rather than opinions, ensuring all departments agree on a plan and implementation for accurate data management.

But that takes TIME – not just spent fixing reports or updating the CRM, but also upstream work like talking to people, researching existing systems, and connecting the dots between departments.

RevOps having time for strategic planning ensures that the team fixes the root cause of issues, not just the “low hanging fruit”, making the lead-to-cash process as efficient as possible.

And remember, most “quick fixes” end up costing more time and money in the long run, particularly concerning your recurring revenue systems.