Learning to Un-learn

Learning to Un-learn

Why does it feel harder to un-learn something than to learn something new?

Moving from an independent contributor at a company to a founder, there was one word I had to learn how to say to un-learn unhelpful habits:

H-E-L-P

Delegation has always been a challenge for me... Partly because of my own personality but also when you start working within a corporation, you typically want to be seen as the one that helps and solves.

But when you’re a Founder, particularly when you’re going solo initially, you have no choice. (and being acutely aware of it, I'm obviously working on that, and actually getting better at it... I think 😅 )

An inability to delegate quickly becomes a detriment because there’s just no way to do everything on your own meaning something has to fall to the wayside. Or get completed in a half-ass way just to get it done.

Not a great way to try to build a business.

I’m thankful to now have a strong team and network of contractors I can trust to do things that I can’t or can’t do as well/fast – website design, email campaigns, accounting etc.

Trying to do all these things myself would only leave me burnt out, the projects half-finished or not started, and my clients not receiving the dedicated brain space and time they deserve.

My passion is systems and deep diving into the belly of revenue operations to untangle it’s sources and create clarity. It requires a lot of thinking, tinkering, and dedicated time.

And I love spending most of my time working with clients and doing just that. It’s a large reason why I and other entrepreneurs first venture out on our own – spending more time doing what you love.

So I hire people who are also doing something they love and give them the space and time to do it.

It wasn’t easy at first - YouTube (and now AI... 🙄 ) can have you thinking you can do anything and I wasted many hours trying.

But now? Bring on the help.