Growing Your RevTech Stack

Growing Your RevTech Stack

If you’ve ever tried to use an Apple product with non-Apple hardware, you know the struggle. 😵

Things just don’t flow as nice. It’s clunkier, probably requires another app to make sure it can integrate, and features don’t always work as intended.

The same basic mentality relates to your tech stack except it’s much harder to keep all your tools under the same provider (often for good reasons).

This eventually leads to a tech ecosystem that makes less sense than most conspiracy theories.

For Apple their advice is easy - just buy their products and go to their App store if you want a true seamless experience - headphones, watches, iPads and the like.

Yes, it sometimes comes at a premium, but it works so well, it sometimes feels like magic 🪄 . The premium gets justified because it alleviates most downstream related costs (headaches and frustrations) of trying to make things work.

Salesforce has built a similar ecosystem with the AppExchange where you can find ARRow and a host of other native tools that are vetted by and built right in Salesforce – easy to implement, customize, and scale.

Regardless of the tool you chose, once you have your “iPhone” (i.e your main source of truth platform), start with the tools that are native or at the very least have a direct integration for the best-in-class ecosystem.

One or two flimsy extra features are not worth looking for an external tool which:
❌ doesn’t fully integrate
❌ can’t scale at the same velocity as your other tools
❌ doesn’t play nice with further integrations

What does that look like in real life? Long implementation periods, complicated setups, and high dependence on external teams for any additional configuration.

These are usually signs that this tool is going to be more hassle than it's worth.

So before slapping more tech on a problem, see if there is a way this functionality already exists within your core platform or another tool already in use.

And I know it can hurt (wallets, hearts, ego) but don't get caught up in a sunk cost fallacy - if something isn't working, let it fail fast and pivot.

When you know you need to get back to basics, the best time to start is....NOW.