Choose Your SaaS Build Path

Gabriel Marechal

6/1/20262 min read

Choose Your SaaS Build Path

In the spirit of building in public (still one of my favourite things about LinkedIn), I wanted to talk about a crossroads a lot of technical founders hit:

Go wider or deeper?

When I started ForecaaS Software to solve my own headaches with delayed, inconsistent revenue data, I knew the solution had to be CRM-native. It was the only logical way to get on‑demand access to the numbers you need both to run the business day‑to‑day and to make the big decisions.

That’s how ARRow was born.

But like any founder, that “what’s next?” bee started buzzing in my ear, and I had to figure out how to keep growing the business.

In my head there were two options, based on the market and real customer/prospect feedback (key):

🤔 Go wider and build a version of ForecaaS that’s native to other CRMs like HubSpot or Zoho.

🤔 Go deeper and build out a suite of products that are also Salesforce‑native.

Both paths could grow the business: one by opening new markets, the other by opening new opportunities inside our existing accounts.

If you’ve seen any of my recent posts about ForecaaS CPQ, you already know which way we went. We decided to go deeper, double down on Salesforce as our CRM of choice, and build out a suite of products there.

And the funny thing is, the decision wasn’t really about “the market” or the latest industry trend.

Salesforce is the CRM we understand best as a team, and it’s the environment our software was designed to live in from day one. It’s what all our current customers use and what years of user research have been grounded in.

Growth obviously matters. But how it happens can’t always be a reaction to market noise, and it should never come at the expense (time, energy, or budget) of the solution your current users already trust you with.

So we stuck to our platform of expertise and doubled down on building a suite of go‑to Salesforce‑native apps for all your RevOps needs.

That won’t be everyone’s growth path - and that’s the point.

When you hit a crossroads, you have to ask which path you’re most excited to actually walk down, not just which one has the biggest theoretical revenue upside based on external factors.

Those hours of work add up to the days, weeks, months, and years of your life, and they go by quickly. So spend them on something you genuinely believe in and are excited to build.

ForecaaS Software

The Recurring Revenue Specialists for Salesforce

Questions?