Being Salesforce-native

Being Salesforce-native

A big part of our external messaging is making potential customers not only aware that our products are Salesforce-native, but of the real-life benefits to that.

The scalability, the data accuracy, the security (particularly because we deal in recurring revenue metrics), are core value props that our customers love to hear and know.

But this message is to the Founders looking to build something of their own – don’t overlook the internal value to 𝘺𝘰𝘶.

Though the main goal was proximity to the source data, there are plenty of bonus benefits of being Salesforce-native that make our offering and organization stronger.

While other apps in the ecosystem are scrambling to respond to the rise in security incidents, 𝘄𝗲 𝗰𝗮𝗻 𝘀𝘁𝗮𝘆 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 on features we’re already building that our customers actually need.

While other apps in the ecosystem can get swapped in and out easily, 𝘄𝗲 𝗰𝗮𝗻 𝘀𝘁𝗮𝘆 𝘀𝘁𝗶𝗰𝗸𝘆 as we are nestled right into a platform extremely core to the business.

While other apps in the ecosystem are shoving unnecessary AI functionality wherever they can, 𝘄𝗲 𝗰𝗮𝗻 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 from Salesforce’s investments in AgentForce to grow our capabilities.

⚔️ 𝘛𝘩𝘢𝘵 𝘴𝘢𝘪𝘥, 𝘵𝘩𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯 𝘤𝘢𝘯 𝘣𝘦 𝘢 𝘥𝘰𝘶𝘣𝘭𝘦-𝘦𝘥𝘨𝘦 𝘴𝘸𝘰𝘳𝘥. ⚔️

By choice, our apps are designed to be as transparent and "Salesforce looking" as possible. 🫥

That lack of brand visibility can be worrisome as it’s not always clear to our customers the work ARRow does in the back end to ensure clean, accurate data and reporting.

But for us, it was a tradeoff we were willing to make for a seamless experience for our end users.

Because at the end of the day, that is what matters most!